Photography, in general, is a form of art, but fashion photography, especially, is a further aesthetic form of art. Fashion photography has a long history. There have always been beautiful dresses throughout ages. Fashion photography came into existence when the idea of capturing pretty models wearing those beautiful dresses in order to sell the dresses came into play. Since then, this form of photography has come a long way.
As the time passed, new dimensions kept on adding to this art. It started with only capturing pretty models in beautiful dresses. Then the backdrop and set where the photographs were captured started being an important part of the shoot. Nowadays, fashion photographs not only show a dress and a model, but also show a mood, a theme. There’s a lot in the photographs, which is subtle, and which is for the viewer to decipher. As with the change in weather, there is always the launch of a new line of clothing and each of these clothing line have a theme, while the fashion photographs aim to capture and present that very theme or the mood. There’s a lot to be read between the lines in these photographs.
Rather fashion photography, nowadays, no longer is limited to clothing. It has expanded way beyond that. From bathroom accessories to kitchen utensils, now it includes almost every item that can be sold or advertised with the help of still photography. With the expansion of subject matter of this form of photography, the style and way of this photography has also expanded and varied. Whereas earlier, the subject was only dresses, the focus was majorly on the vividness and enhancement of colors. However, now there are a lot of experiments happening in this field. Now the focus has shifted to highlighting or presenting the mood or theme of the collection, whether it is of clothing or furniture or even electrical equipment.
With the emergence of online retail marketing and e-commerce strategies, there is another form of fashion photography emerging. It is called the still life fashion. In this kind of photography, clothes or objects are captured without models. Since online retail is on the rise, this form of photography is also getting highly popular, and there are numerous studios and photographers especially devoted to this form. Also, still life fashion is the form where fashion photography and object photography comes together. Object photography is the form of photography which focuses on capturing the inanimate objects. Photographers are nowadays exploring and experimenting with various forms of photography and developing this art to the maximum.